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hi!

nice to meet you, I'm Coral Michelin

  • Strategic and Ecosystemic Designer

  • Master in Strategic Design from Unisinos

  • PhD in Design from UAM

  • Science and Technology Product Manager at Re.green

  • Professor at ESPM and IED-SP

  • Research on Regeneration, Ecology, Decoloniality, Futures and Feminism

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biography

strategist, systemic thinker and researcher.

Coral's first job was in 1999, in New York, as a marketing assistant for a Canadian multinational called ICE Incorporation. Since then, her career has developed in different countries and areas, in the private sector and academia, keeping Design as its guiding principle.

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She began her career in design in 2005, when she lived in London, working as a freelance graphic designer. Upon moving to Israel in the same year, she opened her first design studio, providing branding, event design, graphic design and illustration services. She served the clients she acquired there for many years, even after leaving the country. Back in Brazil in 2009, she founded design studio 48 with her colleague Icaro dos Santos, specialized in serving the artistic and cultural market in Rio with graphic design, identity and branding, editorial design and event design services. Between 2007 and 2012 she had periods working for other design companies, such as the Dahaf Ehad agency in Israel or Ilumminatti in Rio de Janeiro.

 

Graduated in Environmental Management in 2014, to work with sustainability within design in a more in-depth and grounded way. In 2015, she enrolled in the Master's Degree in Strategic Design at Unisinos, in Porto Alegre, having already completed an extension course on the subject at IED-Rio in 2012 and on Design Thinking at ESPM-RJ in 2011. She began working with consultancy in Strategic Design at from 2016 and began her teaching career at Unisinos in 2017, in the institution's extension courses.

 

In 2018, she moved to São Paulo to work as coordinator of the Ruth Cardoso Center. She entered the PhD in Design at Anhembi-Morumbi, being awarded a research scholarship from Prosup-CAPES. It becomes part of the MADI Network (Women Acting in Design and Innovation). Takes on the position of academic coordinator of the bachelor's degree in Product and Service Design at IED-SP. She left the Institution to work as Director of mobilizing Innovation communities at (011)lab, an innovation laboratory at the City of São Paulo, remaining as a professor at IED. In 2019, she was invited to speak at Casa Fiat de Cultura in BH with the lecture "The future of design is feminine", a presentation repeated at Unibes Cultural in São Paulo in the same year. Still in 2019, she participated in three different poetry collections and had her poems published in the online magazine Ruído Manifesto.

 

As of 2020 and through its consultancy in Strategic Design, she began working, in partnership with other consultancies, clients such as Suvinil, Brahma Express, re.green, Vale, Farm, Show Heroes, Virada Sustentável, Fundação Hering, Movimento Brasil Junior, among others. In 2021 she participated in the international event Interaction Latin America, with a speech entitled "For an Ecodecolonial Design". She curates the new permanent exhibition at the Hering Foundation's Hermann Hering Museum in Blumenau. In 2022, she recorded a course on Circular Economy for the online educational platform Crehana.

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She completed her doctorate in 2023, whose research was recognized with honors by the committee, in the same year in which she was invited to join the staff of re.green, a forest restoration company for Brazilian biomes, taking on the role of Science Product Manager and Technology. Also in 2023, she joined the postgraduate teaching staff at ESPM-SP. Participated in the round table on "regenerative dreams" at the Sustainable Design Symposium and the digital and post-digital round table at the Retiina Colloquium, among other events.

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In 2024, she participated in the international Design Matters event, in Mexico, with the lecture "Pluriversal Futures" and in the same Organization's international course on Diversity, Equity and Inclusion. Participated in the selection committee for the international What Design Can Do challenge. She was invited as a keynote speaker at the International Service Design Global Conference event and to speak at WDCD Mexico. She has traveled to different cities and states, giving lectures, classes and presentations. She is releasing her first book, entitled "Ecosystemic Design: an eco-decolonial path to regeneration" by the publisher Bambual, in Portuguese and Spanish.

To date, she has recorded more than 10 podcasts and more than 10 lives and webinars and participated in countless events with lectures, presentations and the like.

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